Catalog Numbers
- 2,500 catalogs were printed & distributed throughout the county – free for the first time in 2010! (50 were sent out to surrounding county arts councils, in hopes to encourage out-of-county visitors)
- 1,200 catalogs were downloaded in the month of October from the ARTS Obispo website
- Catalogs are available online, adding thousands more ad impressions to the basic printed distribution
- All advertisers in the Open Studios Art Tour catalog are listed on our website as a clickable link from Sept. 2011 through Dec. 2011
- The 2011 catalog will be available to download from Sept. 2011 – May 2012
Website Numbers
- The Open Studios Art Tour page on the ARTS Obispo website received 3,500 unique visits during October
- The Online Visual Artist Directory (where all OSAT artists have 4 or more images) received over 6,000 unique visits in October
- Over a 6 month period our website traffic increased by 2,150 unique visits and we sustained a half million hits during the same period (Summer/Fall ‘09 and Summer/Fall ‘10). We anticipate these numbers will increase with the launch of our new website in early 2011.
Visitor Numbers
- Based on catalog distribution, an estimated 3,700 – 7,400 visitors toured Open Studios last October
- Based on artist surveys; there were over 500 out-of-county visitors to Open Studios.
- These visitors came from as far away as Alaska, Chicago, Oregon, South Dakota, Texas and North Carolina, and as close as Santa Barbara, Los Angeles, the Valley, San Francisco, and San Diego
Demographic Numbers
- Based on visitor surveys; 63% of Open Studios Art Tour visitors are over the age of 55 leaving 37% to the visitors age 54 and below
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